Wednesday, October 29, 2014

10 Tips To Sell Your Home Fast

The peak homebuying season may be over, but there are still steps you can take to ensure a speedy sale. Setting the right price and making an excellent first impression are both essential to attracting buyers, but what else can you do to get the offers rolling in? Here are 10 tips to help you sell your home as quickly as possible — even in the offseason.

Price it right from the start.

Sellers often think they should start the asking price high and then lower it later if the house fails to sell. But that can result in a slower sale — sometimes even at a lower price. "The first 30 days' activity of your house being on the market is always the best activity you're going to see," says Michael Mahon, general manager of HER Realtors in Columbus, Ohio. If the price is too high, many buyers and their agents will stay away, assuming you're not serious about selling or you're unwilling to negotiate.

Enhance your home 's curb appeal.

This could mean adding new sod, planting flowers, painting the front door, or replacing the mailbox. Prospective buyers form an opinion the moment they spot the home. "Curb appeal is everything," Mahon says. "Driving into the driveway and walking into that front door sets the expectations."

Update the interior and exterior.

New fixtures, fresh paint and updated landscaping are all fairly easy and affordable ways to give your home a makeover. "It's got to look up to the current market conditions and what's in style," Mahon says.

Clean, declutter, and depersonalize.

The fewer things there are in the home, the larger it will look, so remove knickknacks and excess furniture. Also take down family photos, religious items, and political posters so prospective buyers can envision their family in the house, not yours. Finally, you may want to hire a cleaning service to do a deep cleaning.

Make the property easy to show.

The more flexible you are about visits, the more people will be able to see your home. Be ready for prospective visitors early in the morning, at night and on weekends, with little notice. Also, leave when the house is shown so would-be buyers can feel free to move about without feeling like intruders and discuss the home's pros and cons honestly

Remove your pets.

Also remove their paraphernalia, such as dog dishes and cat litter boxes (or at least hide them). A prospective buyer shouldn't even know that a pet lives in the home if you can help it, Mahon says.

Make sure your listing is on all the major online portals.

This is usually part of an agent 's service, but it doesn't hurt to double-check that your listing is on Zillow, Trulia, and Realtor.com. It also helps if your agent showcases the home on social media. "We sell as many homes off Facebook as we do off the [multiple listing service]," Mahon says. Both the agency and the individual agents have Facebook business pages where they share listings.

Ensure the listing has good photos, and lots of them.

Most homebuyers start their search online and decide which homes they want to see based on the photos. You probably want something better than snapshots taken quickly with your agent 's phone.

Share information about life in the neighborhood.

The listing should include photos not only of the house, but also of nearby recreation, dining and shopping areas. If the schools are good, make sure that information is in the listing. "You 're not only marketing the home — you 're marketing the lifestyle," Mahon says.

For more visit: http://e.businessinsider.com/view/4cb9d08e52baf1d8a812104a5419d329897e2c323c8b45c2/9f2de2ab

Mary Zohar, is a long-standing member of the Coldwell Banker North Tampa Office and an active member of the Greater Tampa Associates of Realtors. Besides having a Bachelor in Science from the University of Florida, she holds: Certified Home Marketing Specialist, Certified Negotiation Specialist, e-Pro, Short Sale and Foreclosure, and Accredited Buyer Representative and Certified Residential Specialist certifications; and received the International Diamond Society Award this past year. She also is the representative of the North Tampa office for Coldwell Banker CARES.  And is current in Continuing Education and licensure for the State of Florida. Having lived in the Tampa Bay area since 1981, makes her an expert in the  community at large. If she doesn't know what you're looking for, she surely knows who to ask or how to find out. Watching Tampa Bay grow, after these years makes her knowledge priceless. She can be reached at 813-417-6696, and is eager to assist you with all of your Real Estate needs.

Wednesday, October 22, 2014

A Checklist for First Time Homebuyers



Pay down your debt. And while you're at it, check your credit score and look over your credit report. "Before you start the process, you should make sure your credit score is OK," says Michael Eisenberg, a certified public accountant and personal financial planner with Eisenberg Financial Advisors in Los Angeles. "If you don't have a good credit score, you may not get the best [interest] rate. In fact, you may not get a loan, period."

So before you do anything else – with any luck, long before you do anything else – focus on paying down your credit cards, paying your bills on time and raising your credit score. (A score of 720 and above is generally considered good, and 750 to 850 is excellent). You want your future mortgage lender to like what it sees when it comes time to request a loan for a house.

Have money in the bank. Most experts suggest that you have at least 20 percent of the house's purchase price saved as a down payment. You can certainly buy a house without that – and many people do – but there are plenty of good reasons to put down at least 20 percent. For starters, you'll almost certainly avoid paying private mortgage insurance, or you won't have to pay it for long. PMI is typically 1 to 2 percent of the value of the loan, split into monthly payments. It may not seem like much, but if it adds, say, $100 to your monthly mortgage payment, you can see why you'd like to avoid it.

In other words, if you happen to have $20,000 in a bank account, and you're thinking of buying a house in the not-so distant future, hang onto it. This isn't the time to buy that motorcycle you've always wanted or invest in a coin collection.

Fine-tune your budget. Regardless of what you have in the bank now, this is a long-term, year-after-year, month-after-month expense you're going to take on. "So the first thing I would say to anyone buying a home is, 'Let's see how much you can afford to spend,'" Eisenberg says. "Everyone thinks about the mortgage and interest, but there's more to it than that. What about the property taxes? Will you have homeowner association fees? Are you renting now, and will your house be much bigger? That means you'll pay more for utilities. Are there amenities that you're going to have to take care of? Does the house have a pool? You need to plan much more than by asking yourself if you can afford the mortgage."

Pej Barlavi, a real estate broker in New York City, agrees. "I always recommend to work your numbers backwards," he says. "First, know your budget or set a monthly budget that you will be comfortable with paying that will not put you under a difficult strain should you not be able to work for several months."

That might sound a little grim, but think about it. If this is going to be a house you'll live in for years, there are going to be good and bad times ahead. You want to be prepared.

Think about how you'll pay for the house. Yes, with money. But will you take out a fixed-rate mortgage or an adjustable-rate mortgage?

ARMs had a terrible reputation after the Great Recession, and for good reason. With an adjustable-rate mortgage, you'll get the lowest rate available – but then it will adjust after several years, often based on an index, like the Cost of Funds Index. The main point here is that your payment with an adjustable-rate mortgage won't stay the same.
"During the economic meltdown of 2007-2009, many homeowners lost their jobs and then discovered the interest rates on their mortgages were going up," says Diana Webb, an associate professor of finance at Northwood University. Small wonder she says: "Adjustable rate mortgages are the scariest mortgages that I see."

For more visit: http://money.usnews.com/money/personal-finance/articles/2014/05/23/a-checklist-for-first-time-homebuyers

Mary Zohar, is a long-standing member of the Coldwell Banker North Tampa Office and an active member of the Greater Tampa Associates of Realtors. Besides having a Bachelor in Science from the University of Florida, she holds: Certified Home Marketing Specialist, Certified Negotiation Specialist, e-Pro, Short Sale and Foreclosure, and Accredited Buyer Representative and Certified Residential Specialist certifications; and received the International Diamond Society Award this past year. She also is the representative of the North Tampa office for Coldwell Banker CARES.  And is current in Continuing Education and licensure for the State of Florida. Having lived in the Tampa Bay area since 1981, makes her an expert in the  community at large. If she doesn't know what you're looking for, she surely knows who to ask or how to find out. Watching Tampa Bay grow, after these years makes her knowledge priceless. She can be reached at 813-417-6696, and is eager to assist you with all of your Real Estate needs.

3 Reasons to Buy Houses That Aren't Selling



When a house has been sitting on the market for a while, it can leave potential buyers with a bad impression. Home shoppers worry there are hidden deficiencies in the house causing others to shy away. But to buy houses that aren’t selling could be your best bargain.

Here are three primary reasons to buy houses that aren’t selling.

Sellers May Accept Lower Offers 

The main reason why a house doesn’t sell is because of the inflated asking price. Potential buyers skip over overpriced homes in favor of more competitively-priced homes. They don’t even think of making an offer on homes listed above their budget.
Buyers assume the sellers aren’t willing to accept a much lower offer. Yet this might not be the case. Sellers may not even be aware their asking price is over current market value. If the house has already been on the market for an extended period, the owner might be willing to consider reducing the asking price.
You have nothing to lose by making a lower offer and trying to buy houses that aren’t selling. Offer the seller a price based on what you think is fair market value. You may be surprised when the seller accepts your offer.

Minor Fixes Can Turn a Beast Into a Beauty

Properties can remain on the market for insignificant reasons. It could be the exterior of the house deters prospective homebuyers. Unmowed lawns, cracking paint and useless junk in a house may be unappealing. Remember, minor and superficial renovations can quickly bring a home up to livable standards, so you can buy houses that aren’t selling.
Because the house has been on the market for a lengthy period, you may be able to purchase it for a bargain and invest some of the money you’ve saved on the necessary repairs. Once you’ve mowed the lawn, painted the walls and removed the rubbish, the house can sparkle and shine.

Location, Location, Location

Sometimes potential buyers pass on homes for sale because of their inferior location. It’s possible the value of the location may be irrelevant to you. For instance, the quality of the schools in specific districts may raise or lower the value of neighborhood homes, even if the homes are just a few blocks apart. Someone without school-aged children can buy a cheaper home in the non-prime neighborhood, even if the school district is a prime factor for other buyers.
Instead of being scared by non-selling homes other potential buyers have rejected, look out for them. A smart home shopper doesn’t worry about the amount of time a house has been for sale; he or she will instead think about why the house could be the right choice for them—to buy houses that aren’t selling.
These three reasons can truly help you find a bargain out there in the market, and you’ll be happy you took the road less traveled on the way to your new home.   

Wednesday, October 8, 2014

Saving money on home improvement projects without sacrificing quality



Remodeling a home can be exciting for both new and existing homeowners. Some home improvement projects can help boost the real estate value of a property or help owners attract more buyers if they decide to list their homes for sale. However, many home improvement projects can be costly if individuals purchase the materials outright or hire a contractor to complete the job and buy building items.

There are several ways consumers can save money on home improvement projects without sacrificing quality.

Use reclaimed materials

Reclaimed materials can be a cost-effective option for homeowners who are making small repairs or improvements and are trying to stick to a tight budget, according to Fox Business. Reclaimed materials are those items that were previously used in a building or home. Homeowners can find these materials at home improvement stores and building stores at a steep discount. These retailers sell materials that can be used in a variety of projects, ranging from replacing doors and cabinets to laying down new countertops and updating bathrooms, the news source explains.

In many cases, individuals may save between 30 and 60 percent of the original cost. The only downside to using reclaimed items is that consumers may have to stick to smaller projects, rather than large-scale updates, because retailers may not have the inventory to fuel a big project.

Shop at outlets and warehouses

Shopping at big-box chains can be a convenient way to purchase the materials you need. However, visiting outlet stores and warehouses can be more cost-effective. These locations typically mark down products significantly and carry items in bulk. Many warehouses also carry sets of materials that were returned or overstocked, so they will be in good condition and in some cases, brand new. Further, many warehouses offer significant discounts that can range from 30 to 75 percent off the original cost.

Consumers may run into the same problems that are associated with purchasing reclaimed materials, namely because low prices attract homeowners and inventory supplies may run out quickly. However, those who are completing small projects that do not need to be undertaken immediately can save significantly by shopping in a variety of locations to collect the materials they need.   

Wednesday, September 24, 2014

Creative Uses for Your Outdoor Shed



Many homeowners look to their backyard sheds solely as a storage space to house tools, gardening instruments, old appliances and products that are no longer in use. However, a shed can be a valuable and useful piece of real estate and a creative extension of one's home if individuals take the time to fix it up.

So before hauling old boxes and clothing bags into a shed and forgetting about them, consider other ways to make it a functional space.



Home office

Working at home can be distracting when there are chores to be done or children have friends over. However, converting an outdoor shed into a quaint office space can give individuals the quiet and privacy they need to work, research, read and complete projects, according to the Seattle magazine, Sunset. Many sheds are already equipped with lights and outlets, so adding tables, filing cabinets and office decor is the only task left for workers who want to create a space that is all their own.

Children's playroom

Homeowners who lack the space to accommodate piles of toys, children's books and activity stations should consider using their shed as an outdoor playhouse. Painting the shed bright colors, hanging fun pictures, setting up a small snack bar and refrigerator and moving toys to the shed can create an exciting tree house effect for young children. This can also be a great place to host birthday parties, camping trips, play dates and children's sleepovers.

Studio

A shed can make a great space for indulging in hobbies, such as painting, sketching, jewelry-making and other activities. Because the space is detached from the house, it can bring a calming and more serene effect on homeowners and help them avoid indoor distractions. In addition to a space for hobbies, sheds can make good exercise rooms. They generally provide enough space for one or two large machines, such as treadmills, spinning bikes or elliptical, as well as enough room for a weight or yoga station.

Spare bedroom

Homeowners with a large shed may consider converting it into a small bedroom space, especially if it's already equipped with windows and outlets. This can be a good place for guests or adult children to stay when homeowners lack the indoor space.

See original article at
http://www.coldwellbanker.com/real_estate/learn/creative_uses_for_your_outdoor_shed?topContentLast=MostRecent&title=Home+Owner+Resources&daysBackLast=30&lastLinkFlag=CATEGORY&contentIdLast=272050

Photo Credit: Benjamin Chun  Creative Commons License

Wednesday, September 10, 2014

Bathroom remodeling and adding value


According to Remodeling Magazine, remodeling a bathroom may recover as much as 64 percent of the cost when a home is sold. This could make a bathroom remodel a strong investment, as home improvements go. Despite this, it can be hard to determine how much a remodeling project adds to the home's overall sale price so homeowners should keep in mind a specific budget before beginning a project.  Other factors could affect the homes sale price, and some buyers will care more than others about specific home improvements.



A home improvement project is a complex undertaking, and requires solid financial and design planning in advance to ensure it goes smoothly. If current homeowners are planning to sell soon, they may be better off selling the home in its current condition rather than improving it, unless there is some problem requiring repair. It may not be worth implementing upgrades if there will not be time to enjoy them.

Some useful renovations

If owners do decide to go forward with projects, one improvement possibility is to add storage space, according to HouseLogic. Bathrooms are often crowded, leaving little room for spare towels and the many products commonly used there. A bathroom with ample storage can represent a major convenience, so adding shelf units or hanging some items on the walls can make a surprising difference.

An easily overlooked upgrade might be to improve the ventilation. Air movement can govern the bathroom temperature, humidity and fogging of mirrors, and poor air flow could damage cabinets or encourage the growth of mold.

Improving bathrooms

Improving ventilation, storage space, lighting and other aspects of the room can draw interest from home buyers in addition to making the home more comfortable for its current residents. A warmer or more comfortable room may stick in buyers' minds, justifying the price point home sellers know their properties warrant.

There are benefits beyond improving home price, as well. Bathrooms are among the most important rooms in a home, where people regularly need to spend a certain amount of time. Like kitchens, they typically receive a great deal of attention from potential buyers. A comfortable, clean bathroom may be among the deciding factors when home buyers commit to a purchase.

Both rooms tend to have more fixed features, such as counters, sinks and
cabinets, than living spaces and bedrooms. As a result, there is less
flexibility. New owners can arrange their furniture however they like, but it may be impossible to alter a bathroom or kitchen significantly without remodeling or renovation.



Photo Credit PoshSurfside.com Creative Commons License

Wednesday, August 27, 2014

Insulation and Home Heating



Homeowners may sometimes be concerned about the amount they spend on electricity and energy, and look for ways to minimize those expenses. Energy inefficiency can be costly over time, and flawed electrical, heating and air conditioning or other systems may be inconvenient as well.



In winter, for example, heat loss can mean extra layers or a higher heating bill. Taking care of such systems is important, but there is another factor that may be forgotten because it is not visible. Insulation traps warmth inside a home, and thin or lacking insulation can let heat escape, cooling it more rapidly than normal. Good insulation, and its effect on costs over time, may also be valuable selling points when it's time to move on.

Adding insulation

According to HouseLogic, homes may lack sufficient insulation for several reasons. It may have settled over time, and older homes may not have had enough in the first place. In such cases, heating and cooling costs are typically high, and the source notes improving wall insulation can save money over time. This takes a few years, but for a homeowner who intends to stay in place waiting may not be a problem.

While a household which moves frequently might not benefit as much, a more stationary family or individual can enjoy the impact on their comfort immediately and the financial benefits will come in time. The source notes adding wall insulation may be inconvenient in some homes, depending on construction. It can be easier to perform when siding is being replaced or as part of a larger remodeling effort.

Insulation comes in various types, some of which resist heat more effectively. Adding more insulation or replacing what is already present with a more effective alternative may each be beneficial, depending on the specifics of a home.

Attics and basements

The source notes adding attic insulation in such cases can make a significant difference, as can improvements focused on the basement. These areas are easy to overlook, because some people tend to spend little time in them, and can be major avenues of heat loss. As much as 30 percent of heat may be lost through basements, HouseLogic notes.

Depending on how extensive the work is, improving insulation may pay back an investment in as few as 3 or as many as 23 years, making it important for homeowners to weigh the benefits against how long they intend to stay in one place. For a couple planning to retire in their current location, a 23-year period of recouping on the investment may be worthwhile, particularly if they are more comfortable as that time passes. Home sellers might find it prohibitively expensive, however.



Photo Credit  Corinna Makris Creative Commons License

Thursday, August 21, 2014

Protect Your Home from Natural Disasters



Large-scale storms and natural disasters can come at a great personal and financial cost to homeowners. Homeowners who are prepared for these occurrences and aware of how to protect their assets may be in a stronger position to ride out storms and recoup their losses.

While there is little individuals can do to prevent significant damages, there are steps they can take to protect themselves and their home.

Ensure insurance coverage is adequate

The first step individuals should take to protect themselves during a disaster is ensuring they have sufficient homeowners insurance, according to Kiplinger. When it comes to purchasing insurance, many owners are only insured for the purchase price of the house. However, most experts recommend purchasing enough insurance to cover rebuilding costs. It can be helpful to speak with a contractor to determine how much the home would cost to rebuild and the types of materials used to construct the property. In addition, homeowners may consider purchasing additional coverage to replace expensive items, such as furniture, heirlooms and collectibles.

Make a household inventory list

It can be difficult for homeowners to know what they lost if they were unaware of what they had to begin with. It can be helpful for homeowners to complete and maintain a list of all their belongings, especially those that are valuable. This can include family heirlooms, collectibles, artwork and items that owners hold dear for personal reasons. As an added benefit, maintaining this list can also be helpful when selling a home and relocating when it comes to pinpointing items that may have been misplaced in the move.

Keep records safe

Holding documents in a guarded location, such as fireproof safe or bank deposit box, can put owners at ease when it comes to their most important information. This includes everything from property deeds and insurance records to birth certificates, passports and Social Security cards.

Create an emergency kit

Homeowners should focus on protecting their property and themselves in an emergency. Creating a kit filled with first-aid items, batteries, non perishables and emergency contact numbers can help owners ensure they are safe in the event of a disaster. In addition, owners should ensure they have cash in the kit as well for hotel and travel expenses.



Photo Courtesy of Tammra McCauley Creative Commons License

Wednesday, July 30, 2014

8 Questions To Ask Yourself Before Buying A Second Home


Nationwide, hundreds of thousands of people are jumping on the vacation-home bandwagon. In fact, sales of second properties were up almost 30% in 2013 from the previous year, according to the National Association of Realtors. But although buying a second home can be tremendously exciting, the decision also comes with its own unique financial considerations. So before you put an offer on that bungalow by the lake, consider asking yourself these eight key questions to make sure your head’s in the right
place.

1. How much will a second home cost?

We’re not just talking about the sale price here — there are a lot of associated expenses you need to factor into the equation too. So while that vacation house you’ve been eyeing may be small, it still requires budgeting for a mortgage, property taxes, insurance, utilities, and maintenance fees — and some of those expenses are probably higher than you think. When you’re not living in a home on a daily basis, you often don’t have the ability to tackle small problems before they become big ones —and that can translate into higher maintenance costs in the long run. Budget about 1% of the home’s purchase price for annual maintenance.

So if you bought a $300,000 home, set aside $3,000 a year for such common pop-up costs as an emergency plumbing repair or a new furnace.  If you have an older home that could present more issues or if you plan to rent it, aim for 1.25% to cover extra repairs. Also, don’t forget to factor insurance into the equation. In general, insuring a vacation home will cost about 20% more than a primary residence.

2. Can you really, truly afford a second home?

Buying a second home is a money decision — not just a fun way to spend your leisure time — and it’s one you shouldn’t make until after the
rest of your finances are in tip-top shape. Are you mostly debt-free? Are you saving enough for retirement? Do you have at least 20% equity in your primary residence, plus enough cash on hand for a 20% down payment and 3% closing costs for the vacation home? While mortgage approvals for second homes typically aren’t as stringent as they were a few years ago, lenders will still be looking closely at
your debt-to-income ratio, which is how much money you have to pay each month for debts like student loans, compared to what you take home. In general, you should be able to accommodate all of your mortgage payments (including the vacation home) and the rest of your debt using no more than 36% of your monthly gross income. If you can’t make those numbers work, this probably isn’t the right time to spring for a vacation manse.

3. Are you buying it for the right reason?

Some people may view a vacation home as a cost savings tool — they see it as a way to save on the lodging fees they’re paying every year when they take a trip. Another perspective? View it as an investment — either as a place where you plan to retire or a property that you can sell down the road to supplement your retirement income. When evaluating the investment property’s long-term potential, it’s important to research how prices have appreciated over time in the market where you’re buying.

4. How do you plan to use the home?

If you’re buying the house for your own personal use, you’re free to purchase whatever strikes your fancy — and disregard what might attract tenants. But if you’re counting on rental income to cover the mortgage, you have to be more conscious of the home’s location and appeal to others. Also keep in mind that very different tax rules apply, according to whether your second home is for personal use or if you rent it. Given the complexity of tax considerations and reporting rental income, make sure to consult with a tax professional before you make up your mind.

5. If you do rent the home, is it the right property?

The first step is to think about how often you’ll want to rent, plus how long the potential rental season will be. “On average, people who are actively renting are doing so about 15 weeks out of the year,” says Eric Horndahl of vacation rental site FlipKey.com. “And they report, on average, that they make approximately $26,000 per year doing so.”
After marketing costs, that’s enough to cover the mortgage, taxes, and insurance on the average $360,000 home — if you put 20% down, Horndahl adds. For some perspective, the median vacation home purchase price in 2013 was $168,700, and the median down payment was 30%, according to the NAR. While you’re vacation-home shopping, take a look at similar properties in your area on FlipKey.com or HomeAway.com to see how active the rental market is, and how other places are priced on a nightly or weekly basis. “This will help prospective rental owners make assumptions on how many nights or weeks they will rent it out for, and project their rental income,” Horndahl says. Next, consider how attractive the home will be to potential renters: Is it close to local attractions, such as the beach or a vibrant downtown? Does the property have any unique selling points or great amenities?
“When they’re going on vacation, people are looking for a hot tub or swimming pool,” Horndahl says. “Also, people who rent vacation homes tend to be larger groups, so you also want to make sure you’re taking size into account.”Bottom line: Make sure there are a few characteristics that will help your house stand out from others in the area, making it a top choice for renters.

6. Will you need to hire a property manager?

If you’ve decided renting makes sense, you need to determine whether you’re willing to do all the work yourself, or if you’ll pay someone to tackle it for you. And by work, we mean everything from advertising, finding and screening tenants, cleaning, handling contracts and deposits, and regular maintenance and repairs.  You should expect to pay 20% to 30% of your rental income for property management services. Many people start out thinking they’re going to do it all themselves  until they realize how much time they have to put into finding tenants and dealing with paper work. If you live within a reasonable driving distance of the home, you’re handy and you have the time, you may be able to do the property management yourself. It also helps if your vacation spot is a condo — where some of the maintenance is done for you as part of your association fees — or it’s a newer home, which may have fewer issues.

7. Is the home located in a risky area?

It’s one thing to buy a vacation home near the shore. It’s another to buy one in a region that’s regularly hit by hurricanes. Only you can decide if the location and potential rental income are worth the extra insurance costs, plus the hassle if your home is damaged. If you do decide to buy in a riskier area, it’s key to budget for higher — and sometimes unexpected — costs.

8. Are you rushing into the decision?

As with any large purchase, make sure you’re not buying a vacation home based purely on emotion or impulse. Research the area and sleep on any big decisions before you make them. In other words, take your time and find the type of property that you really want — and can afford. Then leap.



Mary Zohar, is a long-standing member of the Coldwell Banker North Tampa Office and an active member of the Greater Tampa Associates of Realtors. Besides having a Bachelor in Science from the University of Florida, she holds: Certified Home Marketing Specialist, Certified Negotiation Specialist, e-Pro, Short Sale and Foreclosure, and Accredited Buyer Representative and Certified Residential Specialist certifications; and received the International Diamond Society Award this past year. She also is the representative of the North Tampa office for Coldwell Banker CARES.  And is current in Continuing Education and licensure for the State of Florida. Having lived in the Tampa Bay area since 1981, makes her an expert in the  community at large. If she doesn't know what you're looking for, she surely knows who to ask or how to find out. Watching Tampa Bay grow, after these years makes her knowledge priceless. She can be reached at 813-417-6696, and is eager to assist you with all of your Real Estate needs.

Monday, July 28, 2014

Getting Ready to Sell Your Home - 20 Tips From the Pros



Have you been wondering how to create a buzz among buyers and get top dollar for your home? The answer is showcasing, sometimes called staging by real estate professionals, the most attractive attributes of your property.

Here are 20 sure-fire tips from the pros to help you sell your home fast:

1. Remove clutter. Make rooms look larger by removing as much of the furniture as you can. In this case, less is always more. You can give it away to Goodwill Industries, sell it at a garage sale or get a storage unit and stockpile it there. Pay particular attention to doorways and hallways. They should be open and clear with no obstructions.

2. Employ counter intelligence. Go through the entire house and make sure all flat surfaces, such as the bathroom and kitchen countertops, are clear. Got old magazines? Throw ‘em out! Have too many knick-knacks? Pack ‘em away out of sight. All the counters must be clean and clear.

3. Follow your nose. Remember that your home needs to smell good to be appealing to a prospective buyer. There should be no obvious odors. That means no old cooking smells, no smoke from cigarettes, and absolutely no pet smells.

Ask a friend over, one whose judgment you can trust – to give your house a sniff test. To completely erase the bad smells, you have to get rid of the source of the problem. So, clean the air vents, thoroughly clean the whole house, and get rid of that old, odor-filled carpet and, if you’re a smoker, always smoke outside.

4. Always keep in mind that the person who buys your property won’t want to do any more work on the house than you do. So, if your home will need work, for example, if it has old wallpaper or shabby carpet, now is the time to get rid of it. By doing so, you will ensure that the only thing your buyers will have to look ahead to is moving day.
5. Do the baby test. If your desired market has young families with little kids, ask yourself the following question, “Would I let me child crawl on this floor?” If the answer is no, then fix the problem. If your home has grimy walls with handprints or smudges, it’s probably a good idea to paint.

6. Get rid of the cigarettes. Cigarette odors are particularly offensive to many buyers. That’s even true of smokers. The problem is that many buyers won’t even consider a home where there has been smoking. You don’t want to exclude a large number of potential buyers.

7. Make your home ageless. Be aware that an old house is not the same as a classic home. It’s going to be hard to sell your house if it has carpet, appliances and paint that look 40 years-old. Even if the home actually is 40 years-old, looking like it will make the home difficult to sell.

8. Let there be light. Keep in mind that most people love to buy light and space and that will sell your home.

Don’t assume that a house that is dark will be appealing. Maybe one room that is dark will be considered “cool,” but it’s a negative if the whole house is gloomy.

If you live where there isn’t much sunlight or it is a cloudy time of the year, give Mother Nature a boost and use flowers and other features that will give a sunshiny feeling.

During a spell of dismal weather, one seller showed that she really grasped the impact staging could have on her home. She raised the sun umbrella on the deck, found some colorful beach towels to throw over the deck railing and added a lemonade pitcher and drinking glasses.

9. Get a home inspection. Even though the majority of buyers will want their own inspection, this will give you a chance to make any necessary repairs before your house is up for sale. People like to know that their inspector didn’t find anything wrong. Usually, depending on your location, an inspector will cost about $200 to $400. A professional in real estate will be able to help you find a trustworthy inspector.

10. Learn to love white walls. Many people love to have color on their walls. Unfortunately, what one person likes may look just awful to the next one. Luckily, paint is a really low-cost way to make your home look fresh and clean.

So, stick to neutral colors if you’re going to have to repaint anyway. Besides, the color that makes rooms look large and is a great light reflector, is white.

11. Inspect the carpet. Make sure you have shampooed it to remove any odors or stains. Be honest with yourself, if it still doesn’t look or smell right, remove it. If you do, a great choice is using a laminate or wood instead.

12. Avoid controversy. Let’s face it, if you have the head of a deer on the wall, you should probably take it down. There are bound to be some buyers who are turned off by it. Watch what magazines and books you have on display when preparing your home for a showing. Keep away from anything that might potentially be offensive.

13. Replace deteriorating wallpaper. If you have wallpaper in your home, look it over carefully. If it is peeling, particularly in bathrooms, take it down and think about painting the wall instead. The same thing goes if the children’s rooms need an update. You don’t want your buyers to be judging your ability as an interior decorator rather than actually looking at your home.

14. Clean your closets. It is best to empty everything out of the closet and only put back half. That will make the space look roomy and that will sell the house. The same thing applies to kitchen cabinets. And, if you’re wondering what to do with everything you removed, you can send your surplus food to a food bank or shelter and donate extra clothes. That way, you won’t have to move them.

15. Harness flower power. If you’re on a budget, there is probably no better way to make a home look classy than to use fresh flowers and plants. Consider bouquets that are less expensive, in-season flowers from your yard or green plants.

16. Open the windows. Open the windows wide if it’s a nice day in summer. Or, if it’s a frigid, dismal day, light a cheery fire in the fireplace.

17. Don’t listen to everyone’s advice. The truth is that if a potential buyer drives by your home and it is impressive and inviting, even if they don’t like your colors, chances are they will be interested.

18. Keep it clean. People will turn around and walk out of a home that has trash, cobwebs or dust. Remember that people are looking at everything and will miss nothing.

19. Set your house apart. Do something to make your house stand out from all the other houses in your neighborhood that look the same. One study showed that buyers remembered the house with red roses in the living room. And they liked the home more because they were pleased with that detail. In other words, give people a reason to remember your home. Anything that will make it stand out in a good way will make a huge difference.


20. Keep it real. Don't worry if the house doesn't always look like the maid just finished her work.

Photo Credit: Chris Bone  Creative Commons License

Wednesday, July 23, 2014

Ramping Up Your Home's Curb Appeal


A property’s curb appeal naturally makes a critical first impression. If everything within the front
space is well-chosen and in perfect repair—from the mailbox and house numbers to the walkway and landscaping—buyers will think this house is obviously well-cared for.



Here are a few things to look at on your home before putting your house on the market: 

Front door

A front door can be a home’s focal point—but you don’t want that to be because of its peeling
paint or dinged hardware. Replacing an entryway door with a new steel door (which costs about $1,200) actually offers among the biggest bang for the buck at resale (an average of 73 percent of the cost may be recouped, according to Remodeling magazine’s 2011–2012 Cost vs. Value Report, which analyzed 35 remodeling projects’ payback potential).

Sometimes a front door can be salvaged with a fresh coat of paint. Just don’t overdo it: Vail recalls when her clients went too bold with their door’s hue—a vivid blue that didn’t
complement the home. It had dated brass handle and lock hardware, too. (Satin nickel and black or oil-rubbed bronze are more the trend these days.)

Windows 

Wash them—inside and out—and remove the screens for added sparkle. Then, try dressing up
the windows with flower boxes, suggests Peggy Johnson, owner of Redesign + More, a Charlotte, N.C., interior design and staging firm. Also, consider a new color for shutters. The trend is a shift away from high-contrast green, red, or black to more monochromatic palettes that blend with the rest of the house, according to the Paint Quality Institute.

Garage 

Depending on its orientation to the house, a garage can make a huge impact. Does the door need
paint or repairs? Should it be replaced? While sellers might not be willing to spend on a stylish new cedar wood door, they can find more budget-friendly options in metal or fiberglass. A new steel garage door can cost about $1,500, but sellers, in average, recoup nearly 72 percent of that investment at resale, according to the Cost vs. Value Report.

 Front porch

Don’t overlook this key selling point. “It’s an iconic symbol of American living,” Vail says. “‘Sell’ your front porch as additional square footage by staging it with as much care as you would other rooms. Invite buyers to ‘sit a spell’ with a pair of rocking chairs, Adirondacks, a porch swing, or even an outdoor living suite.” And don’t forget to “add a coffee and a side table for writing up contracts,” Vail notes.

Driveway 

Is the driveway covered with cracks and oil stains? If sellers can’t afford a complete resurfacing
(which may cost about $2,000 for concrete driveways), encourage them to look into patching up cracks using premixed concrete materials, Johnson says. Driveway cracks a quarter-inch or smaller may be able to be filled with asphalt or concrete that comes in caulk-like tubes. A patching compound for asphalt can be used for larger cracks. Some experts recommend kitty litter for removing oil stains, though hardware stores offer designated products, too.

After dark

Evening curb appeal also matters. “Conceal a couple of portable outdoor lamps and aim them at the house or a beautiful tree for low-cost, high-value impact,” Vail says. Have outdoor lights on a timer so they’re always on for nighttime showings. Interior lights, too, work to create a warm glow from the curb. If the home isn’t wired outdoors, line a pathway to the door with solar lights. “The technology has improved considerably over the past few years, and solar lights are much cheaper to install than hardwired lights,” Vail says. “Plus, sellers could probably take the lights with them when they move.



Mary Zohar, is a long-standing member of the Coldwell Banker North Tampa Office and an active member of the Greater Tampa Associates of Realtors. Besides having a Bachelor in Science from the University of Florida, she holds: Certified Home Marketing Specialist, Certified Negotiation Specialist, e-Pro, Short Sale and Foreclosure, and Accredited Buyer Representative and Certified Residential Specialist certifications; and received the International Diamond Society Award this past year. She also is the representative of the North Tampa office for Coldwell Banker CARES.  And is current in Continuing Education and licensure for the State of Florida.


Having lived in the Tampa Bay area since 1981, makes her an expert in the community at large. If she doesn't know what you're looking for, she surely knows who to ask or how to find out. Watching Tampa Bay grow, after these years makes her knowledge priceless. She can be reached at 813-417-6696, and is eager to assist you with all of your Real Estate needs.

Tuesday, July 22, 2014

Does your Yard Leave You Cool?

The arrival of warmer weather usually signals when it’s time to head outside and spend time in your backyard. But what if your yard still leaves you cold?

Don’t let a bleak backyard turn your summer into a bummer. Perhaps it’s time to turn your attention to a new home where you can discover the outdoor space of your dreams.
Whether it’s with a cool pool, a sizzling outdoor kitchen, or an expansive outdoor living room where you can gather with friends and family, a new home can offer a range of awesome outdoor options.
We found photos of our favorite new backyards for inspiration. If you see a yard you can’t live without, just click on its photo to find out more about the home.
Click here for photos of our favorite new backyards for inspiration.

Tuesday, July 8, 2014

Mortgage Rates Fall to Lower Point Than 12 Months Ago

Fixed mortgage rates across the United States are lower than at this time last year.
The average rate on a 30-year fixed mortgage dropped to 4.14% from 4.17% last week, according to the latest survey from mortgage buyer Freddie Mac. At this time last year, the average was 4.46%.
“Mortgage rates were down following the release of first quarter real GDP final estimate, which fell at a 2.9 percent annualized rate, a steeper than expected decline and the worst reading since the first quarter of 2009,” Frank Nothaft, vice president and chief economist at Freddie Mac, said in a statement.
“Also, the seasonally-adjusted S&P/Case-Shiller 20-city home price index [PDF] was up only 0.2 percent in April from the previous month. On a year-over-year basis, prices remained strong in April up 10.8 percent, but slower than the 12.3 percent in March.”
The average rate on a 15-year fixed mortgage also registered a drop, to 3.22% from 3.30% last week. A year ago, it averaged 3.50%, according to Freddie Mac.
Averages for the two most popular hybrid adjustable-rate mortgages were also down. At 2.98%, the five-year ARM dipped slightly from 3.00% last week. The one-year ARM trended down slightly, to 2.40% from 2.41% a week ago.
After hitting record lows about a year ago, mortgage rates had been on the rise since Fed remarks spurred market speculation it could begin curbing its bond purchases. Last year at this time, rates spiked above 4%.

Monday, June 30, 2014

10 FAQ’s for Selling Your Home in Florida



10. WHAT DO I NEED TO DO TO MAKE MY HOUSE READY TO SELL?

 You’ve heard this before from all the experts on television & in the newspapers. Every dollar invested in cosmetic freshening results in a-dollar-for-dollar return. Major renovations to baths & kitchens can return more if done right. One must take into account factors like what homeowners have done in other like homes in your neighborhood. (Check with an accountant to find out what expenses related to the sale of your home can be deducted from your taxes).Remember, it is not always best to be the biggest, fanciest and costliest home in the neighborhood. However, it is important to be the best looking at first sight!
Regardless of how much you love your home and how it looks to you, what is really important is what do other people see and think about your house?

If you are like most mere mortals, you never seem to be able to keep up with all the maintenance work, regular cleaning and the ‘heavy’ cleaning (like a spring cleaning). Where do you start? What needs to be done?

Getting an objective opinion/evaluation of your home can be very simply accomplished, ASK A FRIEND! Ask them to look at your house as if they were a buyer and ask them to tell you what they like and what they would like to see changed. Ask an experienced REALTOR. They see lots of homes and work with buyers. Ask them what catches the buyer’s attention. Ask them what they think the best features of your home are and how can you make them really stand out.

9. Does adding a guest house increase the value of property enough to recoup cost of construction?

It depends on a couple factors...but generally the answer is yes. Some things to consider are:

·         A detached guest house does not have the same value per foot as the main house....in most instances. It is generally viewed as a percentage of the per foot value.

·         It also depends on how many bedrooms you currently have vs. where you end up with the addition. For instance if you have a 2 bedroom home and now have a 3rd bedroom in the form of a guest house...this is most likely a positive thing. If you have a 5 bedroom home and are now adding a 6th....and all the other homes in your area are 4-5 bedrooms....the addition may not yield you much or could even be less than the cost of construction. 

·         It really depends on how valuable on average homes are per foot where you live....for instance, in my neighborhood homes go for $250 to $350/ft. If I can build (and am doing so now) an addition to the house for $120/ft.....even if there is a discount off the value per foot from the main house....I'm still way ahead. 

Bottom line is, look before you leap.....and ask you real estate professional before you start writing checks.



8. How much should I do and spend to prepare my house for sale?

It depends upon a number of factors;
·         When do you want to start selling your house?
·         When do you want to move out?

·         How much can be done by me?
·         How much will the materials cost?
·         How much time will it take?

·         How much needs to be done by a professional?
·         How much will it cost?
·         How long will it take?
·         What will it all cost me?
·         What must I do?

The easiest solution is to do nothing. Let the new buyer do the work. Not a bad solution, especially in a Seller’s market, but then you need to price your property well below the market. One solution we suggest, with great success for our sellers, is to prioritize what needs to be done. However, here is where you could use some experienced help. Ask a Realtor. They will be happy to help. Remember, if you hire the Realtor to help you sell your property they have a stake in the advice they give you. They have to sell your house in the shortest time and for the most money.

  
7. What on the exterior should I be looking at?
  
This includes (if applicable) shrubs, trees and flowers. The walkway, the driveway, front door, steps & railing, garage door, side door, back door, windows, exterior lights, utility boxes. Does the house look fresh or tired?

Some ideas:
·         -Fertilize, mow & water your lawns regularly.
·         -Maintain trees & shrubs. (Trim and get out weeds)
·         -Mulch, (if needed-fresh mulch is an instant eye catcher).
·         -Add color with flowers. Don’t overdo it. Add color near entryways, keep it simple.
·         -Keep bikes, ladders, lawn equipment out of site.
·         -Paint the Front Door. (Paint other doors too, most people neglect this).
·         -Paint or power wash (or brush with bio-degradable soap) the garage door.
·         -Paint stair rail if you have one, wash steps, walkways & driveway (power wash or use brush & bio-degradable soap).

If you live in a condo and the exterior doesn’t look clean & well maintained talk to the Association’s officers and management company (if there is one) and seek their help. Keep the area around your entry neat & clean. If permitted, place a welcome map at your front door. It really makes a difference.

 6. What on the interior should I be looking at?

Wow, where do you start. You love your furniture, your decorating touches, your knick-knacks, and, hey the kids live here too! They need their space. It takes tough love, tough decisions. Take the advice of your friends and your Realtor. Start by getting rid of all the clutter. The stacks of magazines, that unfinished 500 piece puzzle, and the greeting cards from the past holiday.

Cosmetic Fixes:
-Remove extra furniture that is not always used or needed.
-Replace all light bulbs, up the wattage one level (example; 60 watts to 75 watts).  

Clean All:
·         -light fixtures, ceiling fan blades, blinds
·         -TILE floors and walls. Remove lime, rust and mildew.
·         -Carpets. (If too stained or discolored think about replacement).
·         -Dry clean or wash & iron all drapery & curtains
·         -Mirrors, don’t forget to wash the windows & window sills.
·         -Tubs & sinks. Remove all rust, lime & mildew stains.

If it’s broken fix it.

This is where prioritizing becomes very important. Time and money are important factors; however, the key is to address those items that will be most important to potential buyers. We suggest addressing ‘Repair or Replace’ items before you invest in ‘Cosmetic Fixes’. A better maintained house will generally make the ‘short list’ over a ‘cosmetic makeover’ of the discerning buyer. If you had to choose between dealing with water stained ceilings and fixing a leaky faucet, which would you choose? If you were a buyer, would seeing a stained ceiling be more of a concern than a dripping faucet? Here is a list of suggested items to look at. This list is by no means complete, but it is a good starting point.

Repair or replace:     
·         -Leaky faucets, toilets, pipes.
·         -Toilet seats -Cabinet handles
·         -Non working appliances
·         -Floor & wall tiles
·         -Stained ceilings
·         -Cracked ceilings
·         -Holes and cracks in walls
·         -Broken Steps
·         -Broken or loose hand rails

There are other, really simple, things you can do to make your house more sellable and appeal to more potential buyers.

The little things mean a lot:

Stop smoking in the house. Air fresheners only mask the odor temporarily. If you have carpeting, have it steam cleaned and deodorized. If that doesn’t fix the problem then replacement may be the only course of action available.
If you have pets, keep their area clean and odor free. Try to vacuum all shed hair daily. Empty litter trays, remove empty food bowls, and place water bowls where unfamiliar feet won’t accidentally kick them. Get rid of yesterday’s newspapers, empty the trash in ALL rooms, not just the kitchen, and every day before you leave your home and before a buyer arrives to see your house. Keep the front entry clean. Sweep daily and brush away cob webs. Remove all clutter, put the video game controllers away, clean the sink out and make it shine. Remove last night’s dishes from the counter and other stuff you tend to drop there. De-clutter the refrigerator door, clean the water dispenser stains, put away the dish towels & dish soap. Remove some small appliances you only use occasionally, like the big mixer or electric waffle maker. Get the kids to put away their toys and de-clutter their rooms and play areas.
If you have a laundry room, don’t leave a wash sitting in the washer or dryer and don’t leave the unwashed laundry on the floor. Get an inexpensive hamper or laundry bag to put the laundry in. Clear out or neaten up your closets, they are important to potential buyers and should not be distracting with clutter, shoes on the floor, etc.

When you think your house is ready call your friend and/or a Realtor to take a look. Listen for any suggestions, follow through and get ready to sell your house.

5. Now that I have prepared my house for sale what’s the next step?

The next decision you make is as important as what you do to prepare your house for sale.
Deciding who will help you sell the house. Will you do it alone? Will you hire a Realtor? Since we are Realtors, of course you know what our choice is. However, if you are determined to sell your house by yourself we want to be helpful, just in case you’re not successful and decide to hire us to do the job.

4. Some things to consider when selling your house ‘For Sale by Owner’.

Selling a house is time consuming. It is really a 24/7 job, 365 days a year. You have to be available to talk to potential buyers when they call. (Most people don’t want to leave a message, their name and phone number, they have some questions and they’re ready to talk now). If you’re not there, they move on to the next house. Not all calls are from Prospective Buyers. Realtors will call asking for your business, mortgage brokers will call offering to help with financing for the buyer, and neighbors will call asking why & where you are moving.

Being available for visits to your home is another key factor to successfully selling your home quickly. Prospective buyers want to see houses on their schedule. That typically can be anytime between 9:00 a.m. 7 p.m. (and sometimes later if they work and only have that time available) Monday through Sunday. So how do you go to work? Run errands? Take the kids to their activities? Get out with your friends? Keep the house neat & clean? And be warm, welcoming & charming to people you don’t know. And what will you say to them when they are in your home? Do they want to hear all about the things you did to your house, all your decorating touches? How well the oven works and dryer dries the clothes? Not really. Most people want to LOOK around and try to imagine how they would relax in the family room or see themselves in the kitchen, see where the kids will play, see how much closet space there is! You get the picture.
At this point, if you still feel you want to sell your house, yourself, are you prepared for the next major step, marketing your house?

3. How do I let the world know!

That’s not far from reality, especially if you live in Florida. The world comes to Florida to relax, warm up, and retire. Everyone seems to be seeking a piece of paradise. So, lawn signs and an ad in the local classified just won’t do it anymore.
With no intent on being redundant, over 80% of potential buyers start their search on the internet according to the latest market research. With the Internet your house is potentially exposed to millions of people around the world. Think about how many people may see your newspaper ad, especially if it’s only in the classified section. A display ad will be seen by more people of course, but not a large enough number to expect quick results. And you have to run newspaper ads on a frequent and regular basis to get the exposure. What you need is a comprehensive marketing plan, one that utilizes many potential points of contact, available to as many people as possible, as quickly as possible on an ongoing cost effective basis. If you choose to work with one of our Realtors you can be assured that you will get as much exposure as is available to the Realtor. This includes;

·         -http://www.home4utampa.com/,
·         -http://www.coldwellbanker.com/
·         -Realtor.com,
·         -Multiple Listing Services,
·         -Internet search engines,
·         -Individual Realtor web sites,
·         -newspaper ads,
·         -lawn signs,
·         -mailings,
·         -personal networking,
·         -communicating with other Realtors,
·         -calling previous clients.   

Yes, some sellers have been successful selling their own houses; Most have not. Then they turn to a Realtor. By this time they have lost precious time and money. Whether we are in a ‘normal’ market, ‘sellers’ market or a ‘buyers’ market, time and money are still important, but no more so than in a buyer’s market. Before you decide who will market & sell your house, think about the end result you want. To sell your house quickly for the most money you can net!

2. What do I do when I get an offer?

Depends on whether you are selling the house yourself or if you hired a Realtor.
What you do next is critical to successfully completing the sale. How do you accept the offer, verbally or in writing? What kind of paperwork do you need to use? Should you have Lawyers prepare the contracts? Who will make certain that every step of the process, through closing, happens on-time & within the terms of the contract?

Perhaps some understanding of the Selling process would be helpful in deciding whether to sell on your own or hire a Realtor.

1.The Selling Process:
·         Business
·         Emotional
·         Frustrating
·         Time consuming
·         Stressful
·         Intrusive
·         Disruptive
·         Hectic
·         Exhilarating

This list is meant to be a guide of what Sellers & Buyers typically deal with, 90% being emotional. We know because we deal with the Selling Process every day, 24/7.

If you hire an experienced Realtor they will guide you through every step, know what paperwork to use, ride the roller coaster of emotions for you and accompany you to the closing table to make certain you receive your proceeds from the sale. Sounds simple! Well that’s what a Coldwell Banker Realtor does.


Mary Zohar is a long-standing member of the Coldwell Banker North Tampa Office and an active member of the Greater Tampa Assoc. of Realtors. Besides having a Bachelor in Science from the University of Florida, she holds: Certified Home Marketing Specialist, Certified Negotiation Specialist, e-Pro, Short Sale and Foreclosure, and Accredited Buyer Representative certifications. And is current in Continuing Education and licensure for the State of Florida.


Having lived in the Tampa Bay area for over 30 years makes her an expert in the market as well as the community at large. If she doesn't know what you're looking for, she surely knows who to ask or how to find out. Watching Tampa Bay grow, after these years makes her knowledge priceless. She can be reached at 813-962-0631 and is eager to assist you with all of your Real Estate needs.